Public Offer
Public Plan $1
(for transactability)
can be called "Contact Me", "Private Offer Setup"
Private Offer
ISV - Customer negotiation)
email to customer
ISV - Negotiated price overrides the $1 public plan
Customer accepts the Private Offer on Azure Portal
Public Plan - Enterprise UK Plan $1M (sample)
Public Plan - Enterprise US Plan $1.2M (sample)
SellerID UK - UK Offer
SellerID US - US Offer
or
SellerID US - One Offer
Public Plan - direct sale to customer (plans with per sear, flat, meters)
ISV Creates the customer's tenant
Activate subscription
Customer's users access the solution.
Customer reaches the ISV's Billing Landing Page
Customer finds the solution and purchase the plan
ISV manages the marketplace's customer subscription
ISV Private Offer
Offer Acceptance and Purchase
ISV (Provisioning)
Once ISV activates customer will get their invoice depending on the billing terms.
Mastering the Marketplace is a learning library for building transactable offers on the Microsoft commercial marketplace. This content helps you bring your solution to the marketplace faster and wi...
aka.ms
Subscription Purchase Process
Landing Page Customer Authentication

Deal Execution

Ongoing Deal Discussions

Deal Documents Signed

Convert & close pipeline wins

Generate MBS


Generate RMA
Add to CRM
KYC
Customer Verification
Custom Processes

Add the Marketplace program in Partner Center
To your products and services through the marketplace, you must join the Commercial Marketplace program and accept the MIcrosoft Publisher Agreement

Commercial Marketplace Accounts
https://partner.microsoft.com/en-us/training/assets/detail/setting-up-a-tax-profile-in-partner-center-mp4
https://partner.microsoft.com/en-us/training/assets/detail/setting-up-a-payout-profile-in-partner-center-mp4
https://partner.microsoft.com/en-us/training/assets/detail/role-based-access-control-in-partner-center-mp4
Selling through the marketplace requires a Publisher and Seller ID created from the global account or location account.
* Seller ID can represent a location, a division, or product
* Allows publisher to align revenue to the location, division, or product
* Each Seller ID has a Tax profile
* Each Seller ID has a Payout profile where the payout currency is selected

Creating Transactable Offers
SaaS Example

Co-selling with Microsoft
An offer is a description of what you want to sell.
A plan is how a customer will buy your service.
Each offer requires terms & conditions. They can be generic to the publisher, or specific to the service.
Use the Microsoft Standard Contract or add a link to your own terms.
A SellerID can sell to any available market

ISV Business Manager
ISV Marketing Team
ISV Accounting Team
ISV Legal Team

Sales Team
Partner Center Best Practices

Customer Team
Customer IT Team
ISV Deployment Team

Customer Invoicing
Payout
Microsoft
Microsoft



ISV Sales Operations


References



Create Partner Center account
ISV IT Operations
ISV Partner Alliance Manager

Reports
ISV Business Team




Integrate Marketplace into sales systems to enable automation

Ensure internal stakeholders update processes for Marketplace transactions

ISV becomes a Marketplace expert




Build a plan to target MACC customers with near term deals and a pipleline of deals that can quickly convert & generate MBS
Determine the solutions needed to publish as Marketplace offers

Begin work to qualify the Marketplace deal pipeline


Sales Team

LT Exec sponsor for Marketplace to unblock and ensure stakeholder orgs adopt and integrate Marketplace into operations

Sponsor to share back to Microsoft what's needed to help them grow
Secure LT Spornsors
Build the Marketplace plan
GTM Readiness


Onboard to Partner Center


Publish Marketplace Offers


Onboard to Marketplace
Select how you would like to partner with Microsoft.
Payout Timelines vary by the type of customer agreement.





Operationally Ready to Procure from Marketplace
Integrate Marketplace into the purchase order system so that new purchase order generation for Marketplace purchases are fully automated and procurement personnel are trained

Update procurement playbooks to include Marketplace POs, specifying user roles (negotiations, private offer acceptance, Marketplace offer purchases, activating SaaS services), and specific processes pertaining to different solution purchases: eg: subscription purchase vs license purchase, etc

Update Finance policies & processes such as payables, tax, etc, to reflect Marketplace specific processes, including the use of Azure subscriptions, resource group assignment, or tagging, if applicable

Update IT polices & processes to account for the different Azure portal configurations needed for Azure Marketplace and private offers, the user permissions needed to accept private offers, to purchase Marketplace offers including Azure subscription usage, resource group assignment, or tagging, Private Marketplace (if activated), and AAD profile sharing for Marketplace SaaS activation


Innovate and grow with the Microsoft AI Cloud Partner Program, where you can access the technology and resources you need to build impactful solutions for your customers.
partner.microsoft.com
Log in to Partner Center.

The person who creates the partner account becomes the Global Admin in Partner Center.
Visit
partner.microsoft.com to enroll as a partner.
Apply for co-sell status in Partner Center.

Provide additional contact information.

Activate the benefit.
ISV Business Manager
ISV Marketing Team

The Microsoft Publisher Agreement 8.0 July 2024 applies to all offers published in the Microsoft commercial marketplace.
learn.microsoft.com

Access analytic reports to monitor sales, evaluate performance, and optimize your marketplace offers in Partner Center (Azure Marketplace).
learn.microsoft.com
Learn how to access graphs, trends, and values of aggregate data that summarize marketplace activity from the Summary dashboard in Partner Center.
learn.microsoft.com
The Revenue dashboard shows the summary of your billed sales of all offer purchases and consumption through the Microsoft commercial marketplace.
learn.microsoft.com
Learn how to access analytic reports about your commercial marketplace offer orders in a graphical and downloadable format.
learn.microsoft.com
Learn how to access analytic reports about your commercial marketplace offer orders in a graphical and downloadable format.
learn.microsoft.com
Learn how to access information about your customers, including growth trends, using the Customers dashboard in commercial marketplace analytics.
learn.microsoft.com
Access a summary of marketplace web analytics in Partner Center, which enables you to measure customer engagement in Microsoft AppSource and Azure Marketplace.
learn.microsoft.com
Learn about the Customer retention dashboard in Partner Center.
learn.microsoft.com
Learn how to access information about your licenses using the License dashboard in commercial marketplace analytics.
learn.microsoft.com
Shows different reports available for quality of service in Partner Center (Azure Marketplace).
learn.microsoft.com
Learn how to access a consolidated view of customer feedback for your offers on Microsoft AppSource and Azure Marketplace.
learn.microsoft.com
Reports
Learn how to download reports for marketplace insights through Download hub.
learn.microsoft.com
Learn how to use the API for accessing commercial marketplace analytics data.
learn.microsoft.com
Get Started
Developer Access / API
This article describes common questions about billing and invoicing for Azure Marketplace and Microsoft commercial marketplace customers.
learn.microsoft.com
Learn about payouts and transactions, such as payment schedules and recoupment processes for Azure Marketplace and other transactions.
learn.microsoft.com
Learn about tax considerations for price selection, payout implications, and tax responsibility for your countries/regions of distribution.
learn.microsoft.com
Payment
Taxes